Our standard
Written by practitioners
Each published case is written by a working PR professional from a neutral research pack, then checked without rewriting the author's judgment.
Evidence-disciplined
Facts link to primary, trade and event sources. Inferences are labelled. Results are described only at the level the evidence supports.
Honest about the gaps
Every case names what remains unknown. A gap you can trust beats a claim you cannot.
Sourcing and claims
Facts link to primary, trade and event sources. Strategic readings are labeled as our read, or as inference where the public evidence doesn't establish intent. Results are described at the level the evidence supports — coverage, attention, or actual behaviour — and never inflated. Scores are editorial judgments, not effectiveness measurements. Photography: Wikimedia Commons, CC BY-SA 4.0, credited per image.
How we score
Every case carries an editorial read on three dimensions, each out of 10. Scores are editorial judgments, not effectiveness measurements.
- Craft
- The PR craft of the campaign.
- Evidence
- How strong the public evidence behind the campaign's results is.
- Reuse
- How well the move transfers to another brand.
See the method applied in full: read the Genesis Magma Racing case online.