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Every Field Brief is built for practical PR review, not award-entry polish.
Campaign sequence
The public moves in order, with dates, context and the audience each move served.
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COMPLIMENTARY CASE · GENESIS MAGMA RACING
Genesis ran a 14-month PR campaign. Le Mans was just the finish line.
A fourteen-month sequence that introduced Genesis Magma Racing through design, simulation, talent and racing, building credibility before Le Mans became the public finish line.
PAID CASE · SLATE AUTO
Slate ran a fourteen-month launch on two assets: a truck with nothing on it, and a number only Slate could publish.
Demand as story: how a deliberately de-contented product, transparent positioning and company-reported reservation milestones turned a sparse launch into sustained media attention.
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PAID CASE · FORD F-150 LIGHTNING
Ford threw the perfect launch party. The product still died. Both things are true.
Spectacle as authority: how Ford used an event-style reveal, executive presence and cultural timing to make the F-150 Lightning feel inevitable before the market corrected the story.
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PAID CASE · AUDI HAUS
Audi Haus turned an auto-show stand into a space people walked into, and wrote about.
Re-entry through architecture: how Audi used a temporary physical space, hospitality cues and design-led access to turn an auto-show presence into a media-friendly brand environment.
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PAID CASE · RAM HEMI COMEBACK
Ram didn't apologize for dropping the HEMI. It turned the apology into the loudest thing it ever did.
Reversal as spectacle: how Ram turned a product correction into a CEO apology, a permanent badge, an action film and a patriotic brand platform.
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PAID CASE · VOLKSWAGEN VOLTSWAGEN
Volkswagen told reporters a lie to their faces. The lie worked. The trust it spent didn't come back at the same price.
Trust as the distribution channel: how a false corporate name change forced ID.4 coverage, then turned the case into a warning instead of a template.
$19.99Buy case
How every case is made
Written by practitioners
Each published case is written by a working PR professional from a neutral research pack, then checked without rewriting the author's judgment.
Evidence-disciplined
Facts link to primary, trade and event sources. Inferences are labelled. Results are described only at the level the evidence supports.
Honest about the gaps
Every case names what remains unknown. A gap you can trust beats a claim you cannot.
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